Offering
GTM Leadership Readiness Assessment
An independent read on whether your go-to-market leadership team has the coverage, clarity, and alignment to carry the plan.
What it is.
The marquee application of Executive Alignment Intelligence, TRG's executive alignment portfolio. It measures whether a go-to-market leadership team has the functional coverage, role clarity, and cross-executive alignment its objectives require.
Who it's for.
Boards and CEOs of B2B SaaS companies. Custom programs are available for VC portfolios.
What it delivers.
A clear picture of required, actual, and perceived functional coverage across the leadership team, where the gaps and overlaps are, and where leaders disagree about who owns what.
Overview
Every leadership team has three versions of itself: what each leader believes they do, what everyone else believes they do, and what the organization actually needs someone to do. When those three drift apart, the plan stalls and nobody can say exactly why.
The GTM Leadership Readiness Assessment measures that drift. It compares required, actual, and perceived functional coverage across your go-to-market leadership, shows the gaps and the overlaps, and surfaces where executives are not aligned on who owns what.
It is not only a pre-hire exercise. Run it before a hire, during role design, after a hire, with an existing leadership team, or with the CEO alone to define what a GTM function actually needs to cover.
Internal data explains yesterday. External intelligence predicts tomorrow.
Who this is for
Boards and CEOs who need to know whether the current leadership team can carry the plan they have committed to, before the quarter tells them.
Investors running portfolio companies toward a milestone can commission it as a custom program across several companies.
What’s involved
Kolbe.
A licensed third-party instrument that shows each leader's instinctive approach to problem-solving and execution. Results are shared with the leadership team. It is an input to human judgment, never a screen or a cutoff.
A go-to-market integration and knowledge survey,
built by TRG, completed by each member of the leadership team.
One-on-one interviews
with each member of the leadership team.
The comparison.
Required, actual, and perceived coverage, set side by side, with gaps, overlaps, and cross-executive alignment called out.
Outcomes
A shared, evidence-based view of what your GTM leadership covers today, and what it does not.
Clarity on overlaps, where two leaders believe they own the same thing, and gaps, where nobody does.
Scoring on organizational coverage, responsibility alignment, and perception variance, so the conversation starts from the same facts.
A defined scope for any GTM role you are about to hire, redesign, or leave alone.
Frequently asked questions
Is this the same as hiring a new executive?
No. It's an assessment, not a search. It measures whether your current go-to-market leadership team has the functional coverage, role clarity, and alignment your plan requires — the result may be a hire, a role redesign, or a decision to leave the team as it is.
Can we run this before we've hired anyone?
Yes. It can run before a hire, during role design, after a hire, with an existing leadership team, or with the CEO alone to define what a GTM function actually needs to cover.
What does the assessment actually involve?
Kolbe (a licensed third-party instinctive-approach instrument), a go-to-market integration and knowledge survey built by TRG, and one-on-one interviews with each member of the leadership team — compared against required, actual, and perceived coverage.
Can a VC or PE investor commission this across a portfolio?
Yes — custom programs are available for VC portfolios, so an investor can run it as a standard check across multiple portfolio companies rather than one at a time.
Is your GTM leadership team ready?
Quick self-check